Visual identity for CRAFT, new concept coffee shop.
CRAFT, 24, rue des vinaigriers, Paris 10.

Creating graphic elements for the space : logotype, typography, tote bag, press kit, cards.
Craft identity plays with the space identity dominated by the contrast of black and white, with the architectural constrat, markings, weft and floors organization (from terrazzo, Black and white tiles and herringbone parquet)
The logotype refers to CRAFT concept a coffeshop which is an halfway between café, reading room and cowering space.

©POOL / ©Samuel Kirszenbaum